The 5 BigCommerce Apps Your Store Needs Today

Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions and special deals. The result is enhanced conversion rates and re-engagement of dormant customers. Given the limitless opportunities presented by retargeting, it’s no wonder online retailers have been infatuated with this strategy in recent years.

Now, let’s delve deeper into how this strategy can transform your ecommerce operations. But before we do that, let’s set the stage.

BigCommerce, a highly esteemed ecommerce platform, empowers you to easily set up an online store and vend your products globally. However, seasoned sellers are aware that the recipe for success extends beyond the platform’s in-built features. It lies within the extensions.

As your venture expands, you may require supplementary tools to effectively manage your store, track customers, and enhance sales. This is where the best BigCommerce plugins come into play, providing you with the tools to streamline your business operations and take your venture to unprecedented heights. From automating email marketing to implementing loyalty programs, these extensions will optimize your BigCommerce store and propel sales.

Let’s explore some of these tools in greater depth.

GOOGLE ANALYTICS ENHANCED ECOMMERCE TRACKING

The Google Analytics Enhanced Ecommerce Tracking extension is a potent tool for online sellers. It allows you to track and dissect customer behavior on your site, thereby enabling you to identify popular products, understand how customers navigate your site, and pinpoint where they leave.

This extension further facilitates conversion tracking, giving you insights into the number of customers completing purchases and the best-selling products. Additionally, it enables revenue tracking from various marketing campaigns, thereby providing insights into the most profitable channels.

Google Analytics is a valuable asset for any online retailer seeking to understand their customers better and optimize their sales funnel. It’s user-friendly, quick to set up, and free. Hence, it’s undoubtedly one of the finest BigCommerce plugins to augment your website’s performance and sales.

YOTPO PRODUCT REVIEWS

Yotpo Social Reviews is a sought-after extension that allows customers to leave reviews and ratings for your products. This builds trust and loyalty with potential customers, thereby boosting conversions.

With this extension, you can readily import reviews from other platforms like Facebook and Google, thereby creating a cache of positive reviews for your website. This proven strategy not only builds consumer trust but also improves average order value (AOV) and fosters long-term loyalty.

Moreover, Yotpo integrates seamlessly with your favorite marketing apps like AdRoll, Mailchimp, Hubspot, and many more. It’s designed to be a plug-and-play solution that integrates seamlessly into your BigCommerce tech environment, preventing any disruption to your operations.

S LOYALTY

S Loyalty rewards your customers for their loyalty, providing points for actions like purchases, reviews, or referrals. Customers can redeem these points for discounts or special offers on your site.

This extension cultivates repeat customers and heightens customer loyalty. It also amplifies the lifetime value of your customers, as they are more inclined to revisit your site to redeem their points and make further purchases. By targeting repeat customers, who are easier and cheaper to sell to, you also enhance your marketing ROI.

AFFIRM FINANCING

Affirm is an influential tool that offers your customers the option to finance their purchases directly from your BigCommerce store, under the popular buy now, pay later model. This feature can significantly boost your conversion rates, particularly for more substantial purchases, by providing customers with the flexibility to distribute their payment over a period of time.

As customers opt for Affirm at the checkout stage, they are prompted to provide basic details such as their name and date of birth. Affirm swiftly conducts a credit check and, if approved, offers the customer various financing options over three, six, or 12 months. After the customer selects their preferred financing option, they are able to finalize the purchase, and their payments will be distributed over the agreed duration.

High price tags can often lead to customer hesitation, a known obstacle in online retail, especially for sellers of expensive items. By dividing significant costs into more manageable payments, Affirm soothes potential buyer anxiety, encouraging them to confidently proceed to checkout.

RECAPTURE ABANDONED CART RECOVERY

Recapture is an indispensable BigCommerce extension that enables you to proactively reach out to customers who have added items to their cart but haven’t concluded the purchase. With a staggering $4 trillion worth of merchandise abandoned in digital carts annually, Recapture empowers you to defy the odds, bolster conversions, and recover potential sales.

Upon a customer abandoning their cart, Recapture initiates an email or SMS text to be dispatched to the customer, reminding them of the pending items. The timing of these reminders can be configured to specific intervals such as an hour or 24 hours post-abandonment. Recapture further allows you to tailor these reminders, including elements like your branding, a personalized message, and even a product image. A range of basic email templates is available, ensuring you won’t have to design from scratch.

Recapture provides sellers with the capability to observe a live cart feed, revealing customers adding items, leaving them, and ultimately returning to complete the purchase. The real-time dashboard also displays comprehensive analytics surrounding abandoned carts and the potential to recover revenue. As one of the best BigCommerce extensions, Recapture provides exceptional value for money. By capitalizing on the initial customer interest, it effectively reduces customer acquisition costs.

In conclusion, the dynamic and evolving landscape of ecommerce demands businesses to adopt innovative strategies and advanced tools to not only remain competitive but also boost their revenue. By leveraging the power of retargeting and employing specific BigCommerce plugins, you can truly supercharge your online store.

As you navigate the ecommerce landscape, remember that the key to success lies in understanding your customer’s journey and making their shopping experience as seamless as possible. With these plugins at your disposal, you can make your BigCommerce store a profitable venture that’s well-equipped to meet the ever-changing demands of the online retail world.