Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Category: Merchant Services
Payment gateways are one of the most important parts of the technology stack that drives every merchant’s ability to accept electronic payments of all types. Because you need a gateway of some kind to sell, choosing the right one is an important part of setting yourself up for success, minimizing fees, and ensuring your payment […]
Apple Cash is a new digital payment product designed to make it even easier for Apple device users to send, receive, and manage their money. It works in conjunction with Apple Pay and the Messages App, providing users with a complete, one-stop payment solution. Apple Cash creates a virtual debit card in the user’s digital […]
Next day funding is a feature offered by payment processors that provides merchants with access to the money from sales one business day after transactions are processed. It’s a highly beneficial feature, especially for merchants doing heavy business on weekends, as it ensures cash is available as quickly as possible, improving financial health, emergency management, […]
Payment gateways are a crucial tool in both ecommerce and brick-and-mortar sales, but many merchants don’t necessarily understand what their gateways do or why they really need to have one at all. With that in mind, the following is a quick refresher on what gateways are, how they work, and why they’re so important. […]
If you’re considering switching your restaurant over to Toast POS, you have some decisions to make regarding your services, your hardware, and – importantly – your transaction fees. The following is a brief overview of what it takes to start using Toast POS, its unique benefits, and what the alternatives are if it isn’t the […]
The past few years have seen a sea of change in the payments industry and the role that EMV payment cards play in the lives of consumers. Worldwide health measures have changed the way we pay in-person, and, today, cash is no longer king – so much so that many consumers no longer carry any […]
Knowledge is power, yet many merchants operate with an incomplete picture of their payment processing, their transaction history, their ongoing and historical disputes, and more. Advanced merchant reporting tools offered by some payment processors are designed to provide merchants with insights into those key areas in a fast, efficient, and easily-digestible way. Merchant reporting tools […]
Point-of-sale systems are mission-critical tools for retailers and restaurants, providing the system through which sales are made, and inventory is controlled. But POS systems can do a lot more than just process transactions if a merchant has the right integrations. Integrations allow merchants to squeeze extra value out of their POS systems, simplifying tasks, leveraging […]
Apple is arguably the biggest name in consumer tech, and with so many people around the world using their devices, the advent of digital wallets made it clear they’d be a dominant player in payments as well. The success of Apple’s digital wallet, Apple Pay, proved that its users were ready for Apple-branded mobile digital […]
Toast POS is one of the most popular point-of-sale systems in the restaurant industry. It’s known for feature-rich and easy-to-use software and a wide variety of hardware options. But while Toast POS is both highly capable and user-friendly, it does have some notable drawbacks, including the cost of payment processing and dependence on proprietary hardware. […]
Choosing a new payment processor is an important task, as payments are at the core of all businesses. But with so many options on the market, it can be hard for merchants to know how to differentiate one processor from another. When requesting a merchant services quote, many business owners will focus on price and […]
Amex OptBlue is a program designed to make American Express payments more accessible to small businesses. Traditionally, the high barriers to entry on the network and the extremely high transaction fees made American Express more trouble than it was worth for smaller merchants. To remedy that problem, the company created the Amex OptBlue program, which […]
A merchant account is a mission-critical piece of the payments puzzle for most full-time business owners doing any kind of significant sales volume. But for new and experienced merchants alike, the process of getting set up with a new account can seem opaque and even difficult. Independent sales organizations (ISO) – sales companies that work […]
Payment processing is a complex industry with a lot of moving parts, a lot of tech, and a lot of security rules. But, for the end merchant, all that complexity represents a needless source of headaches and potential business interruptions. The best payment processors offer simple merchant services that allow businesses to focus solely on […]
A retail POS, or point-of-sale system, is a combination of hardware and software designed to facilitate purchases at a checkout counter in retail and dining. A POS effectively automates most of the functions of an old cash register. Rather than having to punch in a product’s information and price and manually apply taxes, a POS […]
Having a payment gateway that accepts credit cards on-site is important for most modern businesses, and it’s an absolute must for retail businesses, where cash-only sales are all but extinct. But how do you go about getting a credit card reader? The good news is that getting set up with a reader isn’t that hard, […]
As a small business owner, you should always be on the lookout for ways to improve your customer offerings to drive customer loyalty and satisfaction. There are a few things that have historically benefited small businesses such as loyalty programs, customer reviews, and community engagement. The bottom line is that without satisfied customers, your business […]
Mobile merchant services enable businesses to easily accept payments from a mobile device at any time, from anywhere. These services are essential for increasing reach for small businesses and growing customer satisfaction for larger businesses. There are many industries that can greatly benefit from having mobile merchant services, some of which may surprise you. Here […]