Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Category: E-Commerce
Your ecommerce merchant services provider is one of the easiest factors to overlook when it comes to the success or failure of your ecommerce business. It can be easy to assume that all merchant services providers are the same, but that couldn’t be further from the truth. The processing partner you choose will impact everything […]
Mobile merchant account services enable merchants to free payments from the front checkout and start taking them on the move, where and when they’re needed. Systems include wifi-based handheld payment terminals paired with point-of-sale systems, card readers that can be plugged into any smartphone or tablet, and digital wallets like Apple Pay that turn the […]
Every business looking to make credit or debit card sales will eventually have to engage with some type of payment processor, also sometimes known as a merchant services provider. These companies offer a number of products and services designed to facilitate secure, convenient card transactions, but they also offer a wide variety of value-added services […]
Payment gateways are an important technology used by every single merchant that accepts credit or debit card transactions, both online and off. But many merchants don’t understand what payment gateways are or how they work, and, as a result, they may be using a payment gateway system that doesn’t properly meet their needs or costs […]
When businesses buy things from each other, how do they do it? While extremely large capital purchases are sometimes made with bank transfers, you might be surprised at just how often even large business expenses are paid for with credit cards. However, accepting B2B credit card payments on major sales is generally not the same […]
Between an ecommerce merchant’s checkout screen and their bank account, there are many moving parts involved in processing a single credit card payment. It’s complex, and each step adds value and helps maintain the ecosystem that enables near-instantaneous payments both online and in-store. But while most merchants know that they need assistance to process credit […]
When customers make card payments, they enter their information online or tap in-store, and a second or two later are on their way. Very little thought goes into what’s happening behind the scenes to make that near-instantaneous process possible, but there are actually a lot of moving parts involved, one of which is the merchant’s […]
The world is digital, and today’s consumers demand seamless omnichannel experiences including easy online and mobile shopping. Yet despite almost 20% of all retail transactions taking place online, one in three American small businesses still don’t have a website. There are plenty of reasons so many merchants haven’t embraced ecommerce, but one of the biggest […]
Mobile commerce is a subsector of ecommerce and describes all purchases made on a mobile device, like a smartphone or tablet. With smartphones an integral part of daily life and rarely more than an arm’s length away, mobile commerce has become a huge driver of overall online shopping and mobile sales in the U.S. alone […]
2020 was a year without precedent in modern history, and one most people are more than happy to put behind them. While 2021 represents renewed hope for the end of the COVID-19 pandemic and the resumption of something more closely resembling normal, many of the changes to daily life – and to commerce – ushered […]
Mobile commerce – or m-commerce for short – is a term that has been popping up more and more in the wider conversation around payments. While everyone is familiar with e-commerce, the term m-commerce leaves a lot of people, even within the industry, scratching their heads. So, just what is mobile commerce, why is it […]
Apple Pay is Apple’s proprietary digital wallet payment system, which utilizes the Apple Wallet installed stock on all iPhones, iPads, and all MacBooks with built-in touch ID. Digital wallets like Apple Pay allow users to load all of their payment cards (and even some loyalty cards) into their devices in digital format, eliminating the need […]
Mobile devices have become an ingrained and integral part of our daily lives. Today, over 80% of adults in the United States own a smartphone, and roughly half own a tablet. More than just communication tools, those mobile devices exist to entertain us and make our lives easier, and, unsurprisingly, they’ve become a go-to tool […]
2020 was an unprecedented year for brick and mortar merchants, as the global COVID-19 pandemic saw many businesses forced to close and strict guidelines put in place limiting in-store activities. In turn, consumers flocked online, boosting ecommerce sales by 45% year-over-year and accelerating ecommerce adoption by as much as five years. Consumer habits are like […]
A touch screen point-of-sale (POS) system is like a typical POS system, but the software operates on handheld devices and tablets, rather than traditional POS hardware. Touch screen POS systems are web-based and can synchronize in real time to a variety of other software solutions, enabling merchants to monitor their businesses from anywhere in the […]
Apple Pay is Apple’s proprietary electronic payment solution, working hand-in-hand with Apple Wallet, the company’s card storage platform. Its userbase is growing extremely rapidly, and the system is well on its way to handling one out of every ten card payments by 2025. To use Apple Pay, users program their debit and credit card information […]
Learn how to lower your credit card processing fees and save money.
Next-day funding is one of the most beneficial services a payment processing partner can offer to your business. The standard funding hold imposed by most merchant services providers can easily eat up two to three days between the time you make a sale and the time that money lands in your bank account. That’s valuable […]