Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Category: E-Commerce
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The 5 BigCommerce Apps Your Store Needs Today
Magento was one of the oldest players in the ecommerce space, building a reputation as an extremely capable, reliable, and secure sales platform. Today, Magento has been rolled into Adobe Commerce, a one-stop ecommerce solution from the same company that powers creativity across countless industries. Adobe Commerce offers all the same benefits that made Magento […]
Payment gateways are one of the most important parts of the technology stack that drives every merchant’s ability to accept electronic payments of all types. Because you need a gateway of some kind to sell, choosing the right one is an important part of setting yourself up for success, minimizing fees, and ensuring your payment […]
Next day funding is a credit card processing feature that sees the funds from a merchant’s sales hit their bank account in a single business day. If you’re currently taking credit card payments, you’re probably used to waiting at least two business days to access your funds. Next day funding eliminates that wait. It shortens […]
A few years ago, ordering in was more likely to mean picking up the phone than opening a web browser or firing up an app. But things have changed. Today, online ordering is expected from a restaurant, and failure to offer it to customers may very well mean losing them. The extreme importance of online […]
Chargebacks are an unfortunate reality of doing business, and sometimes customers are fully within reason to file one. But, what happens when chargebacks are abused? Unfortunately, the dispute process is heavily weighted towards the customer, and far too many merchants have fallen victim to lost revenue from fraudulent chargebacks. But, like all types of fraud, […]
Payment gateways are a crucial tool in both ecommerce and brick-and-mortar sales, but many merchants don’t necessarily understand what their gateways do or why they really need to have one at all. With that in mind, the following is a quick refresher on what gateways are, how they work, and why they’re so important. […]
Payment gateways are software tools that enable transaction processing by acting as the bridge between the end customer and a merchant’s payment processor. Every transaction – both online and off – goes through some type of payment gateway. In ecommerce, payment gateways provide everything from payment data encryption to two-way communication to fraud protection and […]
An ecommerce merchant is a business that sells online and utilizes payment processing services to collect card payments. In a terminology-heavy industry like payment processing, it can be easy for confusion to arise about what certain terms mean and don’t mean. “Merchant” is one of those terms, and many people incorrectly assume that all businesses […]
A merchant account is a mission-critical piece of the payments puzzle for most full-time business owners doing any kind of significant sales volume. But for new and experienced merchants alike, the process of getting set up with a new account can seem opaque and even difficult. Independent sales organizations (ISO) – sales companies that work […]
As a small business owner, you should always be on the lookout for ways to improve your customer offerings to drive customer loyalty and satisfaction. There are a few things that have historically benefited small businesses such as loyalty programs, customer reviews, and community engagement. The bottom line is that without satisfied customers, your business […]
Mobile merchant services enable businesses to easily accept payments from a mobile device at any time, from anywhere. These services are essential for increasing reach for small businesses and growing customer satisfaction for larger businesses. There are many industries that can greatly benefit from having mobile merchant services, some of which may surprise you. Here […]
One thing that any business should be aware of when processing digital payments are chargebacks and chargeback prevention. Chargebacks can have a huge impact on business owners, especially for small businesses. The last thing that a business owner wants is to have to refund a customer for services rendered or products shipped, especially when there […]
Retail ecommerce is already worth over 431 billion dollars in the United States alone and is set to exceed $563 billion by 2025. Simply put, your customers are already online. If you’re still weighing the pros and cons of selling on the web, now is the time to take the plunge. Expanding your sales to […]
Apple Pay and other digital wallets, like Google Pay and Samsung Pay, are mobile payment technologies that allow users to pay for things with a simple tap of their phone or the click of a single button online. They offer speed, convenience, and, thanks to built-in biometric ID, heightened security. It comes as no surprise […]
When Adobe announced their acquisition of Magneto in 2018, it was clear the software giant was making a play at becoming the top dog in ecommerce. Now, the final stage of the rollout of the merged product is underway, and Magneto is set to undergo some significant changes, including a fresh rebrand, a permanent move […]
Apple Pay is a popular service for contactless payments, and becoming compatible with its system can enhance your business in several ways. If you’re a merchant that has never heard of Apple Pay or you’re simply on the fence about taking that step, it’s important to take a look at the benefits of Apple Pay. […]
Online sales are the norm today and are growing more popular and ubiquitous each year. According to the US census bureau, in 2020, e-commerce sales now account for roughly 14% of all retail sales – an increase of nearly 8% from 2015. With more people utilizing e-commerce each year, it pays for retailers to integrate […]
Digital transactions — credit cards, online payment gateways, Apple Pay — have already supplanted cash as our preferred payment method, with cash falling even further out of favor in the wake of the global pandemic. Yet, despite growing consumer demand for a wider and wider array of electronic payment options, there are still merchants all […]
